The traditional formula of Gancia vermouth was obtained in the middle of the 19th century, and to this day Gancia sticks to the tradition, creating its famous pie demonstration vermouth.

 

The Italian wine house Gancia was founded in 1850 by the inventor of the first white vermouth in Italy, Carlo Gancia. The Ganch House was chosen in 1870 as the exclusive supplier of the court during the Italian Kingdom. The house received the right to use the coat of arms of the monarchy. Also, it was the House of Ganch who was elected supplier of the Vatican in 1924 and received the right to use the coat of arms of the Pope. In 1951, the House of Gancia was declared the official supplier of the Swedish royal court.