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  • Havana Club

    Havana Club Rum

    Havana Club is a brand of rum created in Cuba in 1934, and now one of the best-selling rum brands in the world. Originally produced in Cardenas, Cuba by family-owned Jose Arechabala S.A., the brand was nationalized after the Cuban Revolution of 1959. Since 1994 it has been produced in Cuba and sold globally (except the United States) by Havana Club International, a 50:50 joint venture between Pernod Ricard and the Cuban government. Bacardi also produces a competing product with the same name in Puerto Rico, sold only in the United States. The two companies have engaged in ongoing litigation about ownership of the brand.

    Pernod Ricard's Havana Club is the fifth-largest rum brand in the world, with almost 4 million cases sold in 2012–2013. It is sold in over 120 countries. Its strongest markets include France, and Germany, where marketing plays off the brand's distribution in East Germany during the Cold War. Since 2008, it is also bottled in India, the world's second-largest rum market.
     
    Pernod Ricard plays heavily on Cuban themes in its marketing, including labeling Havana Club as "El Ron de Cuba" ("The Rum of Cuba"). It is one of the most common items brought into the US by tourists returning from Cuba. To avoid charges of customer deception, Bacardi's Havana Club labeling prominently mentions that it is made in Puerto Rico and is often referred to as "Havana Club Puerto Rican rum".
     
    Pernod Ricard's labeling, originated by Cubaexport in the 1970s, is gold and red, and features the Giraldilla, a weathervane from the old fort of Havana. Pernod Ricard has announced plans to use similar gold and red labels on their "Havanista" product in the United States.
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    Bestseller
    Havana Club Anejo Especial Rum 0.05L (8501110089661)
    Havana Club Anejo Especial Rum 0.05L (8501110089661) Premium golden rum, which
    50мл
    Availability: Есть в наличии
    58 грн.
    Havana Club Anejo Especial Rum 0.5L (8501110083027)
    Havana Club Anejo Especial Rum 0.5L (8501110083027) Premium golden rum, which
    500мл
    Availability: Есть в наличии
    310 грн.
    Havana Club Anejo Especial Rum 0.7L (8501110080910)
    Havana Club Anejo Especial Rum 0.7L (8501110080910) Premium golden rum, which
    700мл
    Availability: Есть в наличии
    425 грн.
    Havana Club Anejo Rum 3 years 0.5L (8501110089319)
    Havana Club Anejo Rum 3 years 0.5L (8501110089319) "Havana Club" Anejo 3 Anos
    500мл
    Availability: Есть в наличии
    269 грн.
    Havana Club Anejo Rum 3 years 0.7L (8501110080231)
    Havana Club Anejo Rum 3 years 0.7L (8501110080231) "Havana Club" Anejo 3 Anos
    700мл
    Availability: Есть в наличии
    358 грн.
    Havana Club Anejo Rum 3 years 1L (8501110080255)
    Havana Club Anejo Rum 3 years 1L (8501110080255) "Havana Club" Anejo 3 Anos - the m
    1,000мл
    Availability: Есть в наличии
    465 грн.
    Bestseller
    Havana Club Anejo Rum 7 Anos 0.05L (8501110089678)
    Havana Club Anejo Rum 7 Anos 0.05L (8501110089678) "Havana Club" Anejo, 7 Anos
    50мл
    Availability: Есть в наличии
    79 грн.
    Havana Club Anejo Rum 7 Anos 1L (8501110080453)
    Havana Club Anejo Rum 7 Anos 1L (8501110080453) "Havana Club" Anejo, 7 Anos - the t
    1,000мл
    Availability: Есть в наличии
    810 грн.
    Havana Club Anejo Rum Especial 1L (8501110080903)
    Havana Club Anejo Rum Especial 1L (8501110080903) "Havana Club" Anejo Especial
    1,000мл
    Availability: Есть в наличии
    550 грн.
    Havana Club Seleccion de Maestros Rum 0.7L
    Havana Club Seleccion de Maestros Rum 0.7L Crystal clear, amber rum with a red glow
    700мл
    Availability: Есть в наличии
    1,430 грн.
    Havana Club Anejo Rum 7 Anos 0.75L (8501110080439)
    Havana Club Anejo Rum 7 Anos 0.75L (8501110080439) "Havana Club" Anejo, 7 Anos
    750мл
    Availability: Out Of Stock
    0 грн.