Miniatures
Miniatures ...
Recently, small bottles of alcohol, or, as many more call them, miniatures, have begun to enjoy special popularity. In this article we will briefly review what this trend is associated with, and also see which miniatures are most popular with consumers.
So, the main reason for the popularity of mini bottles is the increased number of collectors who collect minibars at home. Hobbies for the soul. Such a bar does not take up much space at home, which is very convenient, on the one hand. Also, miniatures are much cheaper than their full-size counterparts, and the cost of such a collection, in the end, is not so high.
The second reason for popularity is gifts. Small bottles of alcohol brands are a great gift for alcohol lovers, collectors and just men. This is a good, original option for congratulating the male part of the team in the office when the budget for gifts is limited. Many companies on the eve of the holidays, such as New Year or Armed Forces Day, make their choice in favor of miniatures: not expensive, but not cheap, always out of place, and the bottle itself can not only be collected, but also tasted. Also, mini bottles can decorate the office.
The third reason is likely to surprise you. This is cooking, in particular baking wedding cakes. Many chefs use tiny bottles of well-known alcoholic brands to decorate their creations, which gives culinary masterpieces sophistication, innovation, and creativity.
As for the popularity rating, the undisputed leader is whiskey Jack Daniels 50 ml. It accounts for about 30% of sales of the total assortment of miniatures.
In second place, a new brand on the Ukrainian market was firmly founded - Barclays whiskey 50 ml. This brand is liked by all its strict external design, as well as an affordable price.
In third place is a whole galaxy of famous brands, among which Saint Remy XO 50 ml, Jameson whiskey 50 ml, Finlandia vodka 50 ml, etc. can be distinguished.
